ROI of bespoke software in the energy market

Lower cost of ownership, faster market response, and IP you control

 

As New Zealand’s energy market evolves, the leaders who thrive are those who look beyond short-term pressures and invest in systems built for the long term.

In a market defined by regulatory change, consenting bottlenecks, and the realities of dry-year risk, the real advantage lies in adaptable, proprietary technology.

With nearly two decades in the energy market, we’ve helped gentailers and new entrants to move first, build resilience, and meet their obligations with confidence in New Zealand.

 

The true value of bespoke

  • Keep pace with EA rules, new technologies, and shifting demand
  • Embed your team’s expertise and models into proprietary systems
  • From cost centre to compounding asset
  • Modify in weeks, not months, with a trusted partner at your side
  • Move past limited customisation and vendor lock-in

Your value is more than your generation assets, it’s your IP

And the models, processes, and strategies used by your traders and engineers every day.

Bespoke systems embed this knowledge into a proprietary asset, sharpening everyday micro-decisions into scalable processes.

Success is continual adaptation

The companies that thrive are those whose systems can flex and expand without starting over.

From reserves and flexibility markets to large-scale storage, we’ve built systems that capture revenue, reduce risk, and perform reliably under pressure.

The ROI of bespoke software is the resilience that pays back every time the market shifts.

 

Proof of bespoke software in New Zealand’s energy market

WEL Networks captures a market opportunity

We helped WEL move quickly to capture a new revenue stream in the Reserves Market by aggregating commercial and industrial loads. 

We built a bespoke platform that forecasts consumption, tests scenarios, and delivers reliable offers. It paid off with revenue, resilience, and room to expand across the North Island.

  • “YouDo developed the first iteration of a system that will grow to provide services to other networks across the North Island and beyond. YouDo provided us with the technological base for this goal, at an attractive price, within a year – they should be very proud of what they‘ve achieved.”
    Ashley Wall
    Consultant and Director, Electricity Risk Solutions

    Read case study
    WEL Networks
 

How we work with you

We follow a creative yet disciplined process, designed to minimise risk, deliver value early, and ensure the result is a catalyst for your people and your business.

 

Discovery

Define goals, constraints, and regulatory risks in a clear scope that still leaves room for innovation.

Prototype

Expose edge cases and test ideas early to avoid costly surprises.

Delivery

Build intelligent, maintainable software that scales with your business and is easy for your team to own.

Support

Available as a trusted partner to maintain and adapt your system after launch.

 

Build systems that lead New Zealand’s energy future

If you‘re ready to explore what bespoke software can do for your organisation, Steve is the person to talk to.

Mobile: +64 21 160 4439
Email: sales@youdo.co.nz
LinkedIn: Steve Chevallier-Boutell