Why build bespoke software

The choice will define resilience in Australia’s energy market and the technology running it.

 

To stay ahead in the NEM, you need software built for your reality

Pressures

  • 82% renewables by 2030
  • Doubled consumer energy resources by 2030
  • Exponential grid data and complexity

Edge Casses

  • Modelling breaks
  • Incorrect time granularity
  • Market opportunity
 

Innovation can’t be bought

Market opportunity doesn’t exist in the product catalogue.

AI is disrupting traditional SaaS, but similar limitations still apply.

Beyond commodity processes, standard platforms become a ceiling and a risk when:

  • Vendor roadmaps lag behind NEM changes
  • Expensive customisation is required to support frequency markets (FCAS), virtual power plants (VPPs), and new capacity contracts (CIS)
  • Version updates break trading and compliance functions

Off-the-shelf may get you started, but at the cost of future flexibility and competitive edge.

Across DER, operations, compliance, and monitoring, your technology is a business asset worth investing in.

Advantage must be built

Bespoke software embeds that knowledge as IP and evolves with you.

For Australian energy companies, the value lies in:

  • Agility to adapt as AEMO reforms and new market products emerge
  • Scale to orchestrate growing portfolios, VPPs, and consumer energy resources
  • Enterprise value as your platform drives competitive advantage as a strategic asset

Bespoke defines the real problem, encodes the trading logic, market strategies, and operational know-how of your team.

The result is a durable and best-fit system; and it’s yours to own.

We’re solution-agnostic

Buy off-the-shelf? 

Great initially, but falls short on the last mile that decides the outcome

Develop in-house? 

Possible, but often limited by capacity and institutional thinking

Use AI agents? 

Promising, and success depends on problem definition and QA

 

Signs that bespoke is the safest path to outcomes

 

  • Do you expect the tool to fit your operating model while keeping IP in your hands?

    Consider the competitive advantage of your business model; bids and offers, telemetry, dispatch, policy rules, and compliance logic.

  • Are legacy systems, manual processes, or spreadsheets acting as the system of record?

    Scenarios like version drift, key-person risk, and manual steps might be slowing decisions and governance.

  • Are you creating something new that the market doesn’t offer?

    For example, interruptible-load aggregation, virtual batteries, and new market roles.

  • Is your team capacity-constrained and needing predictable delivery?

    You need a partner who leads the project, keeps the scope honest, and delivers to the plan and to the budget.

 

Answered “yes” to two or more of these questions? We can help.

 

A trusted partner for exclusive energy products in Australia

YouDo is an experienced architect of bespoke software for New Zealand’s energy leaders across generation, distribution, wholesale trading, and retail. 

As specialists in energy market systems, we’re able to quickly get to the core of a problem and define a pathway through ambiguity. 

Since 2007, we’ve been a trusted partner for innovation, delivering excellence on time and on budget. 

Our Agile approach means we can deliver features quickly. You gain a long-term partner who understands your world.

 
'The contract unlocks a great opportunity for growth as the demand for flexable generation and renewable energy increases globally.' - Jeremy Lloyd, Portfolio Optimisation Manager, EMS Delivery

Supporting innovation in Australia’s energy market

Bespoke software is fundamental to resilience and competitive advantage in an exponentially changing market.

Clients see ROI in the enhanced capability and scalability of critical processes.

 

Reach out to Steve for an honest chat